First Look
We take a First Look at the features of Special Releases

First Look: Air Jordan XX8
Mar 17th
Introduction Jordan Brand has made a bold statement this season with their exceptional performance on the court. In the offseason, the company signed two rising stars – Blake Griffin and Russell Westbrook – to carry the brand into the next coming years. With the addition of these young stars comes a new direction for the…

First Look: Nike KD V
Dec 23rd
Introduction For each signature line, a certain model steps out which serves as a tipping point, bolstering popularity. As one of the star attractions for Nike Basketball, Kevin Durant would see the Zoom KD IV breaking through the mainstream (coincidentally like the Zoom Kobe IV). The KD line was pushed to new heights as fans…

First Look: Adidas Rose 773 (Gold Medal)
Aug 12th
Introduction In the first round of the 2012 NBA Playoffs, Derrick Rose would suffer a catastrophic knee injury, ending all chances of a Championship run for the Chicago Bulls. As one of the top stars in the league, a rematch with the Miami Heat was not in store for Rose, and hopes of a spot…

First Look: Adidas Pro Model 0 II
May 9th
Introduction Last month, Adidas kicked off their transition to the 2012-2013 season with the introduction of the adiZero™ Crazy Light 2. The NBA playoffs, coupled with the upcoming 2012 Summer Olympic games are sure to bring out more new models that will be featured prominently on the courts this summer, as well as next season. …